Value Creation

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Measuring and estimating an organization's value is becoming more elusive. Assets such as brand, reputation, relationships and data are increasingly intangible and difficult to measure.

Foresight calls for a major reimagining of the CPA profession with a strong focus on value creation decisions and measurement. Future generations of CPAs have an opportunity, and perhaps a duty, to build models and frameworks capable of recognizing and assessing new non-traditional sources of value.

Here's your chance to make a unique contribution to the profession's global focus on value creation. Participate in our Quick Polls and share your ideas with other CPAs in our Forum.

Our online engagement is an inclusive dialogue where you are encouraged to come back, see what's new with the Foresight initiative, and continue to participate in online conversations as they evolve.

Measuring and estimating an organization's value is becoming more elusive. Assets such as brand, reputation, relationships and data are increasingly intangible and difficult to measure.

Foresight calls for a major reimagining of the CPA profession with a strong focus on value creation decisions and measurement. Future generations of CPAs have an opportunity, and perhaps a duty, to build models and frameworks capable of recognizing and assessing new non-traditional sources of value.

Here's your chance to make a unique contribution to the profession's global focus on value creation. Participate in our Quick Polls and share your ideas with other CPAs in our Forum.

Our online engagement is an inclusive dialogue where you are encouraged to come back, see what's new with the Foresight initiative, and continue to participate in online conversations as they evolve.

  • New questions posted!

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    about 1 month ago

    Do you agree with our definition of value creation? What are the most challenging short- and long-term decisions your organization will face over the next 6-12 months?

    Share your feedback! Click on the Quick Polls and Forum tabs to get started.

  • Call for participants: Value Creation Proof-of-Concept Initiative

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    about 1 month ago

    We are seeking creative, energetic and ambitious CPAs to participate in a Proof-of-Concept Initiative (POCI) to test value creation approaches and support CPA Canada’s efforts to enhance the evolving strategic roles and competencies of CPAs.


    Participants will learn about value creation concepts, methodologies and available solutions, and be guided in selecting and applying appropriate solutions to support specific value creation decisions faced by their organizations.


    Feedback from participants will help shape CPA Canada’s ongoing efforts to transform the profession and help members stay on the leading edge of an everchanging marketplace.


    Click for more information or how to participate.